05 may 2022
Fabrizio Cotognini in a group Show Up Cycle in Berna
Curated By Antonello Tolve

Conceived as a device that wants to focus on the reuse and renewal of organic or inorganic material, of elements of common life and of that disposable product that characterized the twentieth century and that still massively marks - between uses and abuses of all sorts - our distracted and now hard to understand daily scroll, UpCycle (term coined in 1994 by mechanical engineer Reiner Pilz in an interview with Thornton Kay and appeared in Salvo magazine - "What we need is upcycling where we give the old products more value not less ") stands as a moment of reflection on the strategies adopted in the field of art to reinvent the world with creative frictions and aesthetic actions within which it is possible to find a cutting procedure through which to read the making and constantly discarding matters (and disciplines) differentiating.

Spokesman of new hopes, the artist is, in this context who aims to "reuse objects to create a product of higher quality" (real or even just perceived), a brain whose speed presses on the fast interstitial spaces of planetary communication and on the completely hysterical designs of immediate consumption (an organism saturated with superabundances) to now regenerate the descriptive system of everyday objects. By giving new life to a merchandise that is discharged in value and completely irrecoverable - transformed most of the time into monstrously foreign slag, into metropolitan debris, into sad and obscene defenseless matter -, the artist carries out a re-familiarization with the things of the world in order to restore them, bring them back to life, readjust and readapture them, recharge and amplify them, insert them (also using the strategy of the "new triumphant fetish" detected by Baudrillard) back into the world: and not following the commercial trajectory for which they were initially produced, rather by defining a process parallel that sends back into the world of consumption objects - or materials with a (now their) personal memory - reinvigorated and to which they are given with a new exchange value, a new symbolic impact, a new (reflexive) signification.